Blockbusters available for download and read online in other formats. In blockbusters, anita elberse argues that the blockbuster strategya broad formula that assumes investing in big potential winners will account for a. If you enjoy reading about how the entertainment business makes money this is the book for you. Why the high budget business model big hits and big risks is here to stay.
The book effectively explains the paradox of why more entertainment channels result in fewer choices, and offers a welcome respite from the usual business titles. Blockbusters is a book about the business of entertainment. Hitmaking, risktaking, and the big business of entertainment, the new book by anita elberse, filene professor of business administration. Financial times blockbusters demonstrates that a blockbuster strategy usually beats the more cautious approach of spreading around loweramount investments in a larger number of projects, a recipe for mediocrity that. Jan 16, 2014 anita elberse, the lincoln filene professor of business administration at the harvard business school, is one of the youngest female professors to be awarded tenure in the schools history. Hitmaking, risktaking, and the big business of entertainment by anita elberse. Anita elberses new book, blockbusters, examines the strategy behind making and marketing megahits. Elberses research has now culminated in the publication of her first book, blockbusters, in which she makes a boldcase against fiscal timidity in the entertainment industry. Dec 24, 20 even so, elberses book is actually more nuanced than the cheerleading subtitle suggests.
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Hitmaking, risktaking, and the big business of entertainment. Blockbusters anita elberse 9780805094336 netgalley. Why big hits and big risks are the future of the entertainment business. Hitmaking, risktaking, and the big business of entertainment kindle edition by elberse, anita. Full of inside stories emerging from elberses unprecedented access to some of the worlds most successful entertainment brands, blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really worksand how to navigate todays highstakes business world at large. Several of these case studies are described in her bestselling first book, blockbusters. Elberses blockbusters builds on her already impressive academic resume to create an accessible and entertaining book. The blockbuster strategybetting more and more money on fewer and fewer titleshas taken over the entertainment world. Why big hits and big risks are the future of the entertainment. Download for offline reading, highlight, bookmark or take notes while you read blockbusters. Blockbusters by anita elberse overdrive rakuten overdrive. Anitas book and achievement has been accomplished with great skill and years of research with leading hollywood and the music industry. Anita elberse, the lincoln filene professor of business administration at the harvard business school, is one of the youngest female professors to be awarded tenure in the schools history.
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Why the long tail is dead and gobig strategies pay off anita elberse turned the long tail on its head during her keynote at the futurem conference hosted by mitx in boston. Her work has been featured in the new york times, the wall street journal, variety, and fortune. This notion now governs consumer markets, from restaurants and hotels to electronics. Oct 15, 20 the book effectively explains the paradox of why more entertainment channels result in fewer choices, and offers a welcome respite from the usual business titles. Oct 15, 20 anita elberse discusses her new book on the benefits of a blockbuster strategyinvesting big money into a few top products in order to hold up the rest of the organization. Prior to joining harvard business school, professor elberse was a visiting fellow at the wharton school, university of pennsylvania. Elberse business administrationharvard business school marshals nearly a decades worth of indepth research and analysis to identify the strategies entertainment companies employ to maximize profits in a. Why big hits and big risks are the future of the entertainment business, these findings all point in. In its place is the old chart showing a few big hits and a. So naturally i approached anita elberses blockbusters with some trepidation. Anita elberse discusses her new book on the benefits of a blockbuster strategyinvesting big money into a few top products in order. Anita elberse at the blockbusters book party photo credit. Why big hits and big risks are the future of the entertainment business ebook written by anita elberse.
Anita elberses blockbusters isnt your average book. Buy a cheap copy of blockbusters book by anita elberse. Professor elberse develops and teaches an mba course covering the businesses of entertainment, media, and sports, which ranks among the most soughtafter courses in the schools curriculum, and chairs a short executive education program, also named the business of entertainment, media, and. Aug 26, 2014 as the latest summer movie season draws to a close, we checked in with elberse to discuss some of the most interesting and, some might say, scary concepts in blockbusters.
Blockbusters engels door anita elberse boek managementboek. Full of inside stories from elberses unprecedented access to some of the worlds most successful entertainment brands, blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works and how to navigate todays highstakes business world at large. Hitmaking, risktaking, and the big business of entertainment, due out oct. Bloomberg businessweek convincing elberses blockbusters builds on her already impressive academic resume to create an accessible and entertaining book. Anita elberse is a great author and her understanding and judgement towards this book relates perfectly with a reader like. Elberse elbersee spent 10 years interviewing and observing film, television, publishing, and sports executives to distill the most profitable strategy for these high. Fortunate readers of the book are claiming that anita elberse s blockbusters is a compelling answer to those wondering why hollywood seems obsessed with superheroes. Anita elberse is the lincoln filene professor of business administration at harvard business school. Stream and download audiobooks to your computer, tablet or mobile phone. Why big hits and big risks are the future of the entertainment business, these findings all point in one direction, and that direction is towards massive.
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The blockbuster strategy is a board formula that assumes investing in potential big winners account for a disproportionate share of returns. Oct 15, 20 full of inside stories emerging from elberses unprecedented access to some of the worlds most successful entertainment brands, blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really worksand how to navigate todays highstakes business world at large. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of harvard business schools most popular professorswhats. Read blockbusters hitmaking, risktaking, and the big business of entertainment by anita elberse available from rakuten kobo. Blockbuster strategy, it turns out, is the right strategy except when it isnt. Hitmaking, risktaking, and the big business of entertainment, which amazon named one of its best books of 20.
In an exclusive excerpt from anita elberses book blockbusters. Jan 18, 2014 anita elberses blockbusters is the formal announcement of the death of the long tails premise. Hitmaking, risktaking, and the big business of entertainment ebook written by anita elberse. Hitmaking, risktaking, and the big business of entertainment, the harvard business school professor analyzes what youtubes. Oct 15, 20 elberses research has now culminated in the publication of her first book, blockbusters, in which she makes a boldcase against fiscal timidity in the entertainment industry. As the latest summer movie season draws to a close, we checked in with elberse to discuss some of the most interesting and, some might say, scary concepts in blockbusters. Anita elberse, harvard business schools expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of harvard busi. Publishers weekly fortunate readers of the book are claiming that anita elberse s blockbusters is a compelling answer to those wondering why hollywood seems obsessed with. In a typical year, grand central publishing formerly warner books goes to market with 275 to 300 book titles spread across two catalogsits fall and winter lists. Oct 11, 20 in an exclusive excerpt from anita elberses book blockbusters.